ATLAS ti is a powerful product for quality research. We live in the age of information explosion. Today, the complexity of data is much more than the past. Scientific and research organizations, business owners and other big business people do not get a bit comfortable with a few numbers and figures. Nowadays, more than data digitization, more than the visualization of data, is the pursuit of holistic analyzes and interpretations that are often referred to in the science of statistics of this type of analysis and interpretations as qualitative research.